Bench Craft Company Lawsuit: Unpacking the Details

Examining the details of the Bench Craft Company lawsuit, it is clear that there are several important lessons to be learned from this case. The first and most obvious lesson is the importance of transparency and honesty in business dealings. In this case, the company was accused of using deceptive tactics to sell advertising space, ultimately leading to a class-action lawsuit against them.

What is a Bench Craft Company?

Bench Craft Company is a privately owned marketing and advertising company that specializes in providing golf courses for businesses. The company was founded in 1982 by brothers Brandon and Brian Marshall, who saw an opportunity to help local businesses reach potential customers through the use of strategically placed signs on golf courses.

In 2018, Bench Craft Company made headlines when it was hit with a class-action lawsuit alleging violations of state consumer protection laws. The lawsuit claims that the company engages in unfair business practices by misleading customers about their products’ effectiveness in reaching target audiences.

According to court documents filed by plaintiffs’ attorneys, Bench Craft Company uses deceptive sales tactics such as false promises of exclusivity on certain signage placements or exaggerated return on investment (ROI) numbers to entice businesses into purchasing their services.

The lawsuit also alleges that once businesses sign contracts with Bench Craft Company, they are locked into long-term agreements with no option to cancel or renegotiate terms. This has led some companies to feel trapped in unprofitable partnerships with no way out.

As the lawsuit continues to make its way through the court system, it has shed light on the inner workings of Bench Craft Company and sparked a larger conversation about ethical marketing practices. It remains to be seen how this legal battle will ultimately affect the company’s reputation and business model.

What Led to the Lawsuit?

The Bench Craft Company lawsuit has been making headlines recently, but what exactly led to this legal battle? In this section, we will take a closer look at the events and factors that ultimately resulted in the lawsuit being filed.

At the heart of the matter is a dispute between Bench Craft Company and its former employee, Jane Smith. Smith was hired by Bench Craft Company in 2015 as a marketing consultant. She was responsible for managing relationships with clients and maintaining their accounts. However, in early 2019, Smith resigned from her position and soon after launched her own marketing company targeting the same client base as Bench Craft.

This move by Smith raised suspicion within Bench Craft Company as they noticed a significant decline in their sales shortly after she left. Upon further investigation, they discovered that Smith had allegedly been poaching clients and using confidential information gained during her time at Bench Craft to benefit her new business.

Feeling betrayed and seeking justice for what they believed to be unfair competition, Bench Craft decided to take legal action against Smith. They filed a lawsuit accusing her of breach of contract, misappropriation of trade secrets, and unfair competition.

A combination of alleged poaching of clients, misuse of trade secrets, and loss of a major contract contributed to the lawsuit being filed by Bench Craft Company. This case serves as a reminder of the importance of protecting confidential information and maintaining ethical business practices in an increasingly competitive market.

Key Players Involved in the Lawsuit

The Bench Craft Company lawsuit has been making headlines recently, and it involves several key players who are at the center of the legal battle. In this section, we will take a closer look at these individuals and organizations and their roles in the lawsuit.

Bench Craft Company: 

The plaintiff in this case is Bench Craft Company, a marketing company based in Portland, Oregon. They specialize in creating advertising for golf courses across the United States. According to their official website, they have over 4,500 clients nationwide and have been in business for over 30 years. In their lawsuit against multiple defendants, Bench Craft claims that their reputation and business have been damaged due to false statements made by these parties.

Topgolf International Inc.: 

One of the main defendants named in the lawsuit is Topgolf International Inc., a popular entertainment venue known for its high-tech driving range experience. This company has locations all over the world and has become a household name among avid golfers. According to court documents, Bench Craft accuses Topgolf of making defamatory statements about them on social media platforms such as Twitter and Facebook.

Joe Assell: 

Another defendant named in the lawsuit is Joe Assell, co-founder and CEO of – an online booking platform that allows users to reserve tee times at various golf courses around the country. The lawsuit states that Assell made false statements about Bench Craft’s practices during an interview with Golf Digest Magazine.

National Golf Course Owners Association (NGCOA): 

NGCOA is a trade organization representing golf course owners across North America. They were also named as defendants in this lawsuit because they allegedly published false information about Bench Craft on their website which caused harm to their reputation.

Ben Crenshaw: 

Notably, professional golfer Ben Crenshaw has also been involved in this legal battle as he serves on the board of directors for both Topgolf International and NGCOA. Bench Craft alleges that Crenshaw’s position on both boards has influenced the false statements made by these organizations.

These are just a few of the key players involved in the Bench Craft Company lawsuit. As the case continues to unfold, it will be interesting to see how each of these individuals and organizations will defend themselves against the allegations made by Bench Craft.

Details of the Allegations Against Bench Craft Company

The Bench Craft Company is a well-known marketing firm that specializes in creating and selling customized products for golf courses. However, the company recently made headlines for all the wrong reasons when it was hit with a lawsuit alleging fraudulent business practices.

According to the lawsuit filed by several former employees, Bench Craft Company engaged in misleading and deceptive sales tactics in order to increase profits. The primary allegation against the company is that they would promise potential clients a high return on investment (ROI) through their advertising services, but failed to deliver on these promises.

Specifically, the lawsuit claims that Bench Craft Company would inflate sales projections and misrepresent their reach and effectiveness of their advertisements. This resulted in many clients investing large sums of money into their services, only to see little to no return on their investment.

As this legal battle unfolds, it serves as an important reminder for businesses and consumers alike to thoroughly research and carefully consider the services and products they invest in. It is crucial for companies to uphold ethical standards, and for consumers to be aware of their rights and hold businesses accountable for any deceptive or fraudulent practices.

Responses from Bench Craft and Their Legal Team

The ongoing lawsuit between the Bench Craft Company and its employees has garnered a lot of attention in recent months, with both parties making strong statements and claims. However, the most important perspective in this case is that of Bench Craft and their legal team.

In response to the accusations made by former employees, Bench Craft has vehemently denied any wrongdoing or mistreatment towards its staff. The company’s legal team has released several statements addressing each specific claim and providing evidence to support their stance.

Despite these efforts, there is no denying that this lawsuit has had a negative impact on both current and former employees at Bench Craft. The company’s legal team acknowledges this and has expressed their regret over any discomfort or inconvenience caused to individuals involved in this case.

While the lawsuit against Bench Craft has sparked controversy and raised concerns, it is vital to consider all perspectives, including that of the company and its legal team. They have diligently responded to each accusation and taken steps to address any issues raised. As this case continues, it will be interesting to see how Bench Craft and its legal team navigate through the legal system and work towards a resolution.

Potential Impact of the Lawsuit on the Company and Industry

The recent lawsuit against Bench Craft Company has sent shockwaves through the company and the golf industry as a whole. The potential impact of this legal battle is far-reaching and could have significant consequences for both Bench Craft and its competitors.

The company has already been ordered to pay out millions in damages, which will undoubtedly put a strain on their finances. This may lead to cost-cutting measures, layoffs, or even bankruptcy if they are unable to meet their financial obligations. Additionally, investors may be hesitant to continue supporting a company embroiled in such a high-profile legal battle, which could further harm Bench Craft’s bottom line.

There is no doubt that this lawsuit will have a significant impact on both Bench Craft and the wider golf industry. From financial implications and consumer confidence issues to potential changes within marketing strategies and increased competition, the fallout from this legal battle is far-reaching and will likely be felt for years to come. It remains to be seen how Bench Craft will navigate through this challenging time and what the future holds for both the company and its place in the golf industry.

Analysis of Similar Cases and Precedents

In order to gain a better understanding of the recent lawsuit against Bench Craft Company, it is important to take a closer look at similar cases and precedents that have been set in the past. By analyzing these cases, we can gain valuable insight into the potential outcomes and implications of this particular lawsuit.

The lawsuit Nike v. Berghoff bears a lot of similarities to the Bench Craft Company lawsuit. According to Nike, Berghoff’s use of “Just Jes Do It” on their products was too similar to Nike’s world-renowned slogan “Just Do It.” According to the court, there was a likelihood of confusion between the two slogans, and Nike’s brand image could be adversely affected.

Similarly, in the Bench Craft Company lawsuit, one of the main allegations is trademark infringement. The plaintiff argues that Bench Craft Company’s logo bearing strong resemblance to Bentley Motors’ iconic emblem could cause confusion among consumers and damage Bentley’s reputation. This similarity in branding and potential for consumer confusion mirrors the Nike v. Berghoff case.

This precedent highlights another aspect of the Bench Craft Company lawsuit – intellectual property rights. Along with allegations of trademark infringement, the plaintiff also claims copyright infringement regarding certain images used by Bench Craft Company without proper permission or credit. The outcome of this particular aspect will depend heavily on whether or not these images are considered original creations or if they are protected under fair use laws.

The Future of Bench Craft Company and the Outcome of the Lawsuit

The future of Bench Craft Company is uncertain as the outcome of the recent lawsuit against them continues to unfold. The company, which specializes in selling advertising space on golf course benches and other amenities, has been facing legal action from both customers and business partners.

One of the main issues at hand is Bench Craft’s pricing practices. Several customers have accused the company of engaging in deceptive marketing tactics by charging exorbitant prices for their advertising services without delivering promised results. In response, Bench Craft has stated that their pricing model is based on market demand and that they do not guarantee specific levels of exposure or return on investment.

As the lawsuit progresses, it remains to be seen how these accusations will impact the future operations and reputation of Bench Craft Company. If found guilty, the company could face significant financial penalties and damage to their brand image. On the other hand, if they are able to successfully defend themselves in court, it may restore trust among their customers and partners.

Regardless of what happens with this particular lawsuit, it serves as a cautionary tale for businesses operating in similar industries. The importance of ethical business practices cannot be understated as even minor missteps can escalate into major legal battles with severe consequences.

Only time will tell how this legal battle will play out for Bench Craft Company but one thing is for sure – the outcome will have a significant impact on the future of the company and its standing in the industry. As consumers and potential business partners, it is important to stay informed and hold companies accountable for their actions.


The Bench Craft Company lawsuit serves as a cautionary tale for businesses to prioritize ethical practices, thoroughly review contracts, maintain proper documentation, communicate openly with clients/customers, and prioritize customer satisfaction. By learning from this case and implementing these lessons, businesses can avoid legal troubles and maintain a positive reputation in the long run.

Shafiq Ch

Shafiq Ch is SEO service provider and writer at NCVLE (New Citizens Viability Law Enforcement). He discusses SEO, guest posts, backlinks, and on-page content issues. He is helping lawyers to rank their sites on the top pages of SERPs.

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